Kimonos for Wearing Rough
"SANGOU" is a brand that conveys Japanese traditional technology and culture, based on the concept of "Kimonos for Wearing Rough" developed by designer Kikuta Sango.Japanese traditional crafts and technologies are currently on a steady decline, but first of all, most of us Japanese are probably not even aware of their "goodness".From our concern that "we can make a good product but does it match the needs of time?" first, as an entrance to kimono / waso (traditional wear), we are creating products with the theme "Kimonos for Wearing Rough". First of all, we like you to know and use, and from there get an understanding of the "really good things". Thus, by transmitting the "real things", we would like to contribute to the revival of traditional crafts and technology and the development of Japanese culture.
Our "Date-Otoko List" is a project to introduce cool Japanese characters that SANGOU offers. Each episode explores Japanese culture through talks of craftsmen, artists and Sango Kikuta in an interview format. Young and energetic jazz-rock band Fox Capture Plan has makes a delicate atmosphere through BGM.
model : Julien / Shigemi Tanaka / SON / Natsuki